The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of working-class life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, and Maggie. The show is set in the fictional town of Springfield and parodies American cultureand society, television, and the human condition. Designs for these campaigns consisted of DVD packaging, VHS packaging, style guide design, POP, mobile and ad design.